Every year we offer new collection, every year we are innovative I love contemporary, I think we have a very rich culture and wonderful heritage that should be incorporated into pieces that can be marketed and sold internationally Part of our work also includes beautiful ancient techniques that have been lost, for example the ‘Filigree’, that is becoming extinct, not only in Egypt, but all over the world. The masters that do filigree have become very rare. I love the filigree technique, and I think it’s a shame to lose it or not to evolve, it’s a very simple but beautiful technique where you get 2 types of wire, twist them, then flatten them so that you have a very fine, thin element. You start cutting that, shaping that element and filling your space, just like lace. It gives the designer space to come up with beautiful creations. In my opinion, the ‘human touch or error’ element when creating a piece is what makes it special, I prefer to call it the ‘human print’ on each piece.