Goldring history The Golring brand boasts over 100 years of experience in the production and sale of gramophone accessories The Goldring brand has long been synonymous with all that is great about British hi-fi and is a name closely associated with high quality, innovation and reliability throughout the long history of the gramophone record. Goldring started life in Berlin in 1906 when two Czech born brothers, Heinrich and Julius Scharf, began to manufacture parts for the nascent gramophone industry under the name Gebrüder Scharf. At first the Scharf brothers concentrated on gramophone needles, clockwork motors and governor springs but soon branched out into more sophisticated “sound boxes” – which were the all-acoustic ancestors of the modern magnetic pickup. Throughout the 1920s product development continued and in 1926 the now iconic Juwel Electro sound box was launched incorporating a mica diaphragm and sporting the Gold Ring trademark to denote superior quality. The manufacturer also used a logo with a gold ring, emphasizing the highest quality of the product. The Scharf brothers stayed at the forefront of innovation, patenting technology for the emerging electric gramophone pickup industry in the 1930s. This project has evolved towards the phono cartridges which we know today. The company moved to England in 1933 where their were managed by Heinrich’s son Erwin, later joined by his brother Freddie. Together they re-formed the company as Scharf Bros from a factory in Woodford, Essex, where they continued to manufacture traditional acoustic sound boxes and newer electric pickups. During World War 2 they used part of their factory at Woodford to help the war effort, but still continued the research and development begun before the outbreak of hostilities. During the war, the company continued to search for the best version of phono catridge. The Scharf Bros perfected the model 100 magnetic pick-up cartridge and the versatile Headmaster tone arm at the end of the war in 1944, the originall factory was destroyed by a V-1 flying bomb. The company has moved to Dalston, East London. In 1953 the company was officially renamed “Goldring Manufacturing (GB) Ltd” and was soon relocated to Leytonstone in East London where nearly 100 employees worked on every stage of manufacture. The Scharf brothers pushed ahead developing revolutionary and highly successful magnetic pick-ups such as the No. 500. It had a ‘turnover’ 33/45 rpm double sapphire stylus and was smaller and lighter than the older designs being described as the first ever hi-fi cartridge with low dynamic mass. The Goldring 500 was widely used by the BBC and was acclaimed throughout the world, giving Goldring a place at the top table of globally-renowned hi-fi manufacturers. The cartridge itself is still considered to be the first modern hi-fi standard cartridge. By the early 1960s stereo LPs were gaining popularity Goldring has accelerated its development by presenting over a decade the 600, 700 and 800 series this was result of unsuccessful 600 series construction. The Goldring reacted immediately, which led to created two more series, including the very successful 800 series the new design enabling the moving mass of the cartridge to be kept low permitting a playing weight of less than 2g This helped to make it compatible with the light weight pickup arms being fitted to the fast-evolving turntables produced worldwide during this boom time for the hi-fi industry. Goldring 800 has become one of the foundations of the upcoming popularization of Hi-Fi. During the 1950s Goldring teamed up with Swiss turntable manufacturer Lenco in a partnership which would last some 20 years. This saw the launch of several different products, including the critically acclaimed GL75 turntable with its legendary build quality and superior idler wheel drive design. Development of MM technology allowed Goldring to enter the popular world of Hi-Fi. They employed nearly 300 people. Goldring was floated on the stock exchange. Advances in magnetic materials allowed tiny, powerful magnets to be fitted directly onto the upper end of the cantilever to form some of the first moving magnet cartridges. The company became Goldring Products Ltd. in the late seventies and was passed on to Gerry Sharp, grandson of founder Heinrich Scharf, as we returned to private ownership. As super strong magnets such as samarium-cobalt and later neodymium became available Goldring began to develop even more advanced cartridges using a fixed magnet and a moving coil. The MC technology was further refined in the form of the Eroica and Excel Since CD technology was introduced in the 1980s many consumers began to move away from records and turntables. By this time Goldring had downsized considerably and outsourced much of component manufacturing work, the company focused on high-end MC cartridges The high performance Elite MC cartridge was developed for a more discerning specialist market, and the 1000 series MM cartridges were further improved. The company took a second venture into turntable design in the early 2000s launching the GR1 turntable followed by the award-winning GR2. Cartridge development continued with the introduction of the 2000 series which implemented a moving iron design with low moving mass and a range of advanced stylus profiles. Goldring moved to Bishops Stortford and in 2009 the flagship Legacy MC cartridge was launched Thanks to a resurgence of vinyl popularity throughout the early 2010s, a new market began to emerge with a younger generation of consumers turning their attention to turntables and cartridges. Goldring responded by developing the E series a set of high-quality entry level MM cartridges which were well received by Vinyl enthusiasts. Goldring also pushed ahead with MC cartridge development, making use of emerging technologies to create the Ethos, highest performing moving coil cartridge. Through the Goldring, vocals are expressive, drums hit hard and there’s a good dose of energy. The sound it delivers is clear, informative and still fun. We can’t ask much more than that at this level. If you’ve got a good mid-priced deck that’s in need of an upgrade to the cartridge, we can’t think of an alternative that’s so capable. Simply, the E3 is a great buy.