How to design a business card fast

I’d like to show you one of our favorite techniques
for designing a business card that includes a graphic. It’s super-easy, it’s super-versatile,
and it’s based on an idea we call the invisible square. It’s as easy to do as this . . . Start with a business card — the standard
U.S. business card is 3-1/2″ by 2″– and at one end just draw a square. It’s obviously 2″ by 2″, and along this line,
set your type. You’ll notice in this case we’re just using
a single typeface in a single size, differentiated here only by weight. I’ve left a space because
we want to put the company name across the center of the card. You can see here that we have a little bit
of an issue, because this information does not align with our company name, and so we’re
going to fudge the square. This will kind of show you that this is not
an exact science, but it’s close. Now we’ll turn the card black, and because there were no graphics for this
little business, we went online and found just a colorful piece of clip photography
and set it in place, and just like that, we had a great result
quickly, easily . . . very handsome; you probably wouldn’t even notice that there’s a square
there. This can run vertically as well — simply
put the square at the top of the card — and you’ll use it for all kinds of things. We
used the same one for an aquarium store, Baja Tropicals. In this case, the name is
set in a little bit more-expressive typeface, and the photograph covers the entire background,
but you can see the square is there. You’ll see it, but your readers aren’t going to see
this. We also have a card for an antique bookshop — exactly the same square, logotype centered
in that square, a more-expressive typeface that looks just like the logo type, but a
beautiful result. That really is all it takes! If you’d like to see more about the invisible
square, you can look in Before & After issue 32. You can also look in the Before & After
Master Collection DVD. You’ll find this on our web site at [End] . . . you’ll see that; your reader’s not going
to see that. I already said that, didn’t I? [voice off camera] You did. Darn! . . . if you’d like to see more on the invisible
squarpffft pfft pfft . . . [voice off camera] Water. . . . what’s that? Yeah, water? [in parched
voice] Water! Water! . . . [whispers] ashuh . . .

85 Replies to “How to design a business card fast”

  1. I'm not in marketing so much any more, but still love to keep up with the technology. These videos are great! Short and to the point. I find a lot of the information is applicable in other areas too, like software design and development.

  2. LOL love the video outtakes too! Thanks for sharing your time and wisdom. Always enjoyable to watch these videos.

  3. Thank you so much, this is a great technique! I'm addicted to your videos!! Loved the bloopers at the end, nice touch. 🙂

  4. I always learn from these videos, this one was especially helpful. I can see using it in a couple different situations.

  5. Hi John. I have become my favorite Designer. You always make it look so fun, easy. I think you're a very professional designer.

  6. Technical Question to the awesome B&A team: How do you manage the "coordination of hand and digital stuff" – Obviously, all cards etc. are done in post-production after filming, but how do you manage to show the elements so precisely? Thanks for giving me a clue!

  7. The graphics are not done in post-production. Mr. McWade is standing in front of a 62" LED television.

  8. Or you could call it a "grid" layout. It's used by professional designers on practically everything they do. Some also call it "Swiss" design.


  10. great but alot time given. why wouldnt you use such apps like

  11. thank you for the video John, which software should I use? It would be very much helpful if someone replies me.. thank you…

  12. That's not an invisible square. Its the Golden triangle. Its also known as the Divine proportion, fibonacci, Phi, and many other names. it's esoteric number is 1.618. Its been used in art and architecture for centuries. It is a mathematical equation for how the human eye finds equilibrium in space and how we unconsciously define balance and beauty. Its also all over natural systems from the helical shape of our DNA to the spin of the Galaxy.

  13. OR you could just use the golden ratio 1.618 to get a proportionate rectangle. Golden Ratio is a great layout tool Mr. John McWade. I'm sure you have used it before.

  14. Your Business Card is now OBSOLETE! Dollar Bill Business Cards are absolutely the best offline marketing tool to advertise and promote your business. cheap drop cards here-

  15. Well, This is an amazing idea to design a business card fast. I would like to share this video with my friend who is also working at Very useful tips. It saves a lot of time and it looks simple and attractive also. Thanks.

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