Inside the Weirdest Luxury Shop in New York City

I’m Kim Bhasin, luxury
reporter at Bloomberg. Here to invite you to the most exclusive realms of luxury retail. (upbeat music) This is invitation Only. (playful music) Today I’m in the Upper East Side. It’s the poshest
neighborhood in Manhattan. Four out of five fancy dogs agree. (dog panting) Who loves wealthy neighborhoods? You do! Yes you do! Yes you do! Here, you’ll find some of the most opulent homes in the world. Look at these places! (playful music) Now, if you have a fancy home, you need to fill it with
cool and weird stuff. And there’s no better
place for that than here, at the Upper East Side’s Creel & Gow. (techno music) (knocking) Kim, welcome. Jamie, what’s up? Hey, welcome to Creel & Gow. What is this store, how
would you describe it to someone who knows nothing about it? Especially in the beginning,
I’d describe it to people as a cabinet of curiosities. A place where people can
find gifts or things for their home, which are one
of a kind and we’ve sourced around the world and brought
back here tho New York. We have taxidermy, that’s
usually the thing that people are not used to seeing
here in New York City. We have minerals, primal
art, we have craftsman that are making things for us in Morocco and in Egypt, and even
here in the United States. This is a, probably, 20 to 30 million year old turtle shell. Turtle shell fossil? Fossil, mounted. These are these coconuts
which were carved in the Caribbean in the 19th century by French prisoners of war. These are Chinese theater headdresses, so they’re from Chinese operas. And they range in date
from the early 20th century to mid-20th century. This is the famous Park Avenue pot plant. It’s metal, so you can’t smoke it, but… I guess you could, if
you like shave it up. It would be painful. No, it would be kind of tough to do that. Yeah, don’t do that. Don’t do that at all. (soft music) Before I opened the store,
I spent a huge portion of my years traveling and finding things and now I’m finding it here for the store. Where does that interest come from? I’ve had a passion for
travel since I was a kid. My family’s from Long Island. My grandmother and my great uncle were the owners of Gardiner’s
Island, which is out on the end of Long Island. It’s been in my family for, I don’t know, 400 years, or something. When I was 15, my parents
sent me to Kenya for 3 months and the last part of the
trip we were in Nairobi and I didn’t realize
that to them, blue jeans, Levi’s jeans were the gold standard. It was amazing to them. So I just went into the
markets and traded my jeans for baskets and things
that were made by locals. To me, that stuff was amazing and to them they wanted my blue jeans,
which I knew I could go back to New York and get another pair. And ever since then I’ve
had this passion for travel. I was doing this for myself
up until right before I opened this door and now
I’m doing it for the stores. So it’s just kind of part of my life. It’s traveling and finding things. (sirens) And police cars. Police cars. And ambulances. (laughter) Don’t arrest me! (laughter) (calm music) So tell me about the business
model here at Creel & Gow. I’m not really following any
traditional business model, I have to say. When I opened this, a lot
of my friends who have businesses on Madison
Avenue and other places, they’re like “you’re
crazy, to be opening a curiosity shop in New York.” But I thought well, I’m
doing something completely different than everybody
else, and it’s something I really wanted to do. We have plans to open,
eventually, a store in Harris, and then the idea was to maybe
open out in San Francisco at some point, too. (upbeat music) Is this store profitable? Yeah, we make money, yeah. Weirdly. (laughter) We’re not Apple. But yes we are. I think what we have
is something you really kind of have to come and see what’s here. I hear this almost every single day here, “wow, this is like a
museum, this is incredible.” It’s an experience, they like that. They like having an experience. And this is not work to
me, this is just fun.

100 Replies to “Inside the Weirdest Luxury Shop in New York City”

  1. Pucci is THE CUTEST pup! And that shop is incredible. Cool and unique pieces everywhere you look! The polished West Elm/Crate and Barrel look gets so redundant.

  2. Big thanks to PUCCI THE POM for coming with us on this episode. She's amazing and adorable. Here's her Instagram:

  3. Superb online video! Hereabouts at Y&S FOOD! we like to discover these sort of content. We produce Travel & Food videos too, across the world, so we are often aiming for inspirations and perhaps creative concepts. Thank You.

  4. "Levi are gold standards in Kenya"…thats the biggest bullshit ive ever heard, which Kenya was that. Im on Kenya and we really dont give a fuck. Find a new story to sell.

  5. Can they stop the idea of upper east side is a rich posh neighborhood with rich people? There are just a couple just like in anywhere.

  6. Wow selling junk is easy on this street I guess. Hire a factory of Indian child labour and supply here. Better than YouTube ?.

  7. Yes, yes PLEASE come to San Francisco!! We have Paxton Gate, which is mostly taxidermy/rocks/natural stuff. You'd be unique, even here in SF…

  8. I cringed at him touching the fossilized turtle shell, I guess when you're insanely rich fossils don't hold as much importance

  9. I always cringe when I see shows like these. Real treasures are not handled with out gloves, touching with the bare hands damages them. Those fat dudes from Pawn Stars always handling all kinds of historical artifacts with their greasy, sweaty fat hands.

  10. Google the Island his family owns, yes he comes from a bit of money. The Hamptons are expensive but his family owns their own Island off the Hamptons.

  11. So, basically stuff sold to tourists? Only, sold on the UES to rich fuckers who would never visit tchotchke vendors while overseas at over inflated prices?

  12. Honestly @bloomberg, no one cares. Those that can afford it and have gaudy tastes already know the shop. The rest of your audience wants only to hear from you if there's something to invest in, to get out of, or is evidence of a trend that will determine what to invest in or get out of. In that context this report is ridiculous. Stop trying to be tabloid. You don't wear it well.

  13. “Were the owners of Gardiners Island” (for non NYrs that’s basically owning a big chunk of East Hampton)

  14. So this cat buys a crap load of levi's at the Goodwill and Thrift shops, trades them in other countries for their handmade wares and then brings them back and sells them for high dollar to dolts that have more money then they know what to do with. Got it.

  15. I wonder if he picks up items up from markets around the world for peanuts then goes back to the US & sells them for a small fortune. Like the handwoven baskets from somewhere in Africa. Hmm . . . ?

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