Interview: ReUSE Minnesota – Giving Old Items A New Purpose


REUSING AND REPURPG ITEMS IS A GREAT — REPURPOSING ITEMS IS A GREAT WAY TO SAVE MONEY. WE HAVE THE CEO OF RALON. MADELEINE LET’S TALK ABOUT REUSE MINNESOTA. THAT’S A NONPROFIT ORGANIZATION. OUR MISSION IS TO PROMOTE REUSE, REPAIR BUSINESSES IN MINNESOTA AND CONNECT THEM TO THE GREAT SERVICES AND GREAT ITEMS THAT THEY SELL. TELL US WILL RALON. WE WORK WITH COMPANIES AND WE TELL THEIR STORIES ABOUT WHAT THEY ARE DOING TO LOWER THEIR IMPACT ON THE ENVIRONMENT, SO WE TAKE THEIR MARKETING MATERIALS A LOT OF BILLBOARDS AND BANNERS AND CREATE GREAT PRODUCTS FOR THEM THAT THEY CLAN USE FOR THEIR EMPLOYEES, CUSTOMERS AND FANS. THIS IS THE INSTITUTE OF ARTS. THE OTHER IS THE STAR TRIBUNE. WE GET A LOT OF THEIR BANNERS FROM THE STATE FAIR. I ALWAYS WONDERED WHERE THOSE BANNERS GO. THEY ARE COL LOCKING. THEY’RE AWESOME. THERE’S HUNDREDS OF MINNESOTA BUSINESSES IN THE REUSE SECTOR AND THEY ARE ALL PART OF — WE’RE TRYING TO GET THEM TO BE PART OF OUR WEBSITE, THE REUSE MINNESOTA WEBSITE WHICH WILL HELP THE BUSINESSES CONNECT WITH OTHERS WHO ARE LOOKING FOR THOSE TYPES OF REUSE PRODUCTS. THIS TYPE OF UPCYCLING. WE HAVE DIFFERENT SEGMENTS WHERE PEOPLE ARE DOING THIS. IT’S NOT ONLY GOOD FOR THE ENVIRONMENT BUT GOOD BUSINESS. IT’S GREAT BUSINESS ACTUALLY. SO SOME ANALYSIS HAS BEEN DONE ON THIS. WE HAVE OVER 4345,000 PEOPLE DIRECTLY EMPLOYED IN MINNESOTA IN THE REUSE, REPAIR AND RENTAL SECTOR. THEY’RE PULLING IN ALMOST $3 BILLION A YEAR. THE SALES HAVE GONE FROM $4 BILLION TO $10 BILLION IN FOUR YEARS. SO IT’S REALLY CATCHING ON. YOU’RE CELEBRATING AT A PARTY TONIGHT. YES. WE’RE HAVING A PARTY FROM 5 TO 7 TONIGHT AT LAKE MONSTER BREWING IN THE CRETIN VANDALIA EXIT. WE’LL BE EXPLAINING WHAT THE WHOLE WEBSITE, REUSE MN WEBSITE IS ABOUT. IT’S A DEBATE DRIVEN WEBSITE. YOU CAN FIND OUT MORE AT THE REUSE MN WEBSITE. WE HAVE A LINK TO THAT AT WCCO.COM/LINKS.

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