Maker Series: Artisanal Firewood | CBC Radio (Comedy/Satire)


♪ [gentle guitar]You know, I feel like
I grew up around firewood.
Grew up around wood, I grew up
around wood burning stoves,
fireplaces.I feel like it’s
kind of in my blood.
My name is Jesse Horne,
and I am the founder
of Smoke and Flame
Firewood Company. North America’s
only premium hand crafted
firewood manufacturer. ♪ ♪ ♪ [cheery]I started Smoke and Flame
in 2012
after growing frutstrated by
seeing poor quality firewood
flooding the market.I wanted to bring craftsmanship
back to firewood production.
My criteria for
sourcing logs is simple:I only source logs
that will give me
the best firewood
in the world.
That’s it.Each piece of
firewood is unique;
it has its own personality.It tells a story.Which is something we
definitely want to respect.
My name is Carl O’Brien, and I’m an apprentice here
at Smoke and Flame Firewood. [exhales]
Working with Jesse is…
he’s an artist.Jesse:I will not sell
a single piece of firewood
until it is
abosulely ready.
And I don’t care
how long that takes.
[blows] The way I look at it is,
I wanted to encorporatea lot of the stuff
they did in the old world
with a lot of new
and modern technology.
Combining those two worlds:
basically slowing down,
putting in the time
and craftsmanship
into making a quality,
quality product.I consider myself
a bit of a storyteller,
but my words are wood.♪ ♪ People just can’t believe it’s
finally happening, you know? For so long, it’s just
been pile of wood at a gas station. Now, it’s like, “Wow, someone’s
actually taking the care “into the wood
we’re going to burn.” TThey love it. ♪ ♪ My name’s Jesse Horne,
and I make firewood. ♪ ♪

97 Replies to “Maker Series: Artisanal Firewood | CBC Radio (Comedy/Satire)”

  1. Yea, it's satire. It's also real. There is a company doing this, with mixed success. There is also this skit. So you guys win – its both.

  2. I know you're struggling.. but this is definitely satire.. don't get me wrong.. there ARE people stupid enough to buy $1000 bundles of firewood, just not enough to keep a man's business afloat in Canada… This was very well done though.

  3. I thought this was real until the scene where they used cuticle cutters on the log. From there it just got more and more ridiculous. Good satire.

  4. Ok guys, this video is just making fun of the Hipster Craft Industry. This is not a serious video. If you live in Eugene OR or Seattle then you might get offended.

  5. Yes this is real. I'm an artisanal can crusher. When my clients are having increased amounts of soda, beer or other canned beverages (usually during summer vacations or at the cottage) I will visit them once a week. I've perfected the art of crushing cans and I can reduce their recycling to an aesthetically pleasing arrangement of perfectly circular recycling using just my foot or forehead and skills I've honed over many years. Theres lots of room for this kind of craftsman and I'd like to thank the CBC for shining a light on this sort of niche handcraft.

  6. Much better deal getting your artisanal firewood from China. Too many snobs out there claiming that American or Canadian firewood is superior (although I do admit they do have a better resale value.)

  7. So I found my grandfather trying to take out an medium sized tree stump that was there since 2005 well to his surprise the stump was as hard as rock but when I chopped it into sections I found out the wood made great firewood it still smelled fresh but was dry even after I washed it off so I grabbed a piece of the wood and a lighter I lit it and it burned for 5 minutes just one tiny piece.

  8. Can somebody explain to me the satire??? I'm trying to figure it out but I don't have a fireplace at home so I don't know how things are supposed to work? Was it the scissors or ginger?

  9. You got to be f'in kidding me, artisanal FIREWOOD? some pretensious knob like this makes a living making wood pretty before you burn it to ashes. My God, and there are good skilled people that are struggling to find decent work. When uninspired people like this run amok in workplacesa and even the white house.

  10. I'm not going to lie. This is obviously a complete joke, but now a very small part of me wants to buy a log like this, not for $1,200 off easily, just to see what it would smell like, look like, and sound like when it's burning. Plus, we live in such an insane world, that I think at least one person watching his video has genuinely thought of starting a company like this, because there are definitely some insane people who would pay some amount of money for luxury firewood. Especially if you could dye it, or carve some kind of design in

  11. WOW LOL Been burning firewood for 40 years and never knew–except that my wood has always looked less rotted then what is shown on the video. How come I feel a great tugging at my leg?

  12. Production level at an all time high. Lol funny as hell. Nice video. I’ve watched thousands this is only my second comment. It really is that good and true to form. World gone crazy. You should actually do this and for real and cut out the satire and I guarantee people with no sense at all would totally send you money for an up scale Manhattan apartment piece of wood. Lmfao.

  13. You did it as satire. This is not a satirical page from Sweden: https://www.designtorget.se/karl-bern-ebba-ipsen

    Google translate it. Worst part? It's sold out.

  14. I didnt relize this was fake for a bit and for some reason I found it believeable because there are worse things that people have spent alot of money on.

  15. I wonder if Jessie is planning on branching out. I'll leaf that decision to him. This business is knot for me.

  16. Is your wood free range, pesticides free, and carbon neutral*? Not releasing harmful smoke to the environment is very important to me. Let me know, I'm very interested.

  17. Every time that woman's husband challenges her on anything, she drives all the way up there from Marin county to spend $1500 of his money on firewood. Eventually he will learn. ( they have no fireplace, she just likes the look of it stacked in the corner of the living room at their Manhattan place )

  18. I'm disappointed in the fact they dont offer an "aged" firewood line. Any good craftsman knows firewood must be aged to reach full potential.

  19. with all the shit being sold today as "rustic, artisinal, all natural, gluten free, fair trade" I wouldent be at all suprised if someone was actually selling "artisinal firewood" for stupid amounts of money.

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